Featuring Roy Brachfeld of NorthEast Security Systems
As a purveyor of smart home technologies, we’ve seen the price of progress. As technology advances, criminals become increasingly sophisticated in lockstep.
We interviewed Roy Brachfeld of NorthEast Security Systems to gain better insight as to what home and business owners should think about doing to get ahead of these threats.
Rosenberg: We’re seeing the digital transformation make remote work more popular, with more and more work happening out of the office. And our home life is becoming more digital than ever before. How is the security industry evolving with this trend?
NorthEast: Business owners don’t want to be in the office 24/7. Now they have the capability of viewing many aspects, if not all, of their business remotely.
So to your point, Norm, they don’t need to be there all the time just to make sure their business is safe. For example, if you need to let employees into your office, you can do it remotely, without giving them a key.
Everything is tied together. Everything is controlled through one app.
Business owners can run their home cameras on the same app. Your kids get off the school bus and you get a text when they get in the house. You can view the home camera to see what’s going on and to make sure they’re safe.
Today it’s much more than just security – that’s where it overlaps with smart home technologies. Your automated blinds can be linked up as well. So, the system provides energy efficiency and can save you money as well.
Rosenberg: What’s most commonly overlooked when it comes to security systems, both by home and business owners?
NorthEast: Old fashioned stealing isn’t going to go away. Systems today are very sophisticated and so are criminals. For those who like to do it themselves, most people don’t realize that DIY security systems are usually not installed correctly so hacking into them is easier.
Rosenberg: Smart technologies, as I’ve seen in my business, are often misperceived as a luxury that only the superrich can afford. Is it the same when it comes to security?
NorthEast: These solutions are less expensive than most realize. For example, the price point for the smart doorbell is only two or three hundred dollars. You get a snapshot of whoever is ringing your bell, and you can talk to them through it. Most people would find this useful.
Often, these solutions can also save people money. For example, as we approach the winter season, I would recommend thermostat control and a low temp sensor. These can save money and energy.
For information about how to link your home or business security system with your automated window, lighting, or audio system, contact Norman.